Now at Terp Bros NYCBrand File · PUFF Pre-RollsAstoria + Ozone Park

PUFF Pre-Rolls pulling its weight.

Premium pre-rolls made from whole flower.

Live at Terp Bros NYC , both Astoria and Ozone Park counters carry this brand. Products go through New York OCM’s regulated testing framework before they hit the shelf.

02 · The Brief

What PUFF Pre-Rolls means at the Terp Bros counter.

PUFF Pre-Rolls lives at both Terp Bros stores for the Queens shopper who specifically wants pre-rolls made from whole flower, not the trim or shake that fills the bottom shelf of most dispensary pre-roll cases. The brand's structural commitment is to carefully selected whole-flower input, which is the difference between a pre-roll that tastes like the strain on the label and one that tastes like nothing in particular. At Astoria's 36-10 Ditmars wall and Ozone Park's 135-26 Cross Bay case, PUFF fills the slot for the customer who wants the convenience of a pre-roll without sacrificing the flower quality they'd want in a jar. PUFF operates as part of NY's licensed cannabis supply chain, every pre-roll on our shelves clears NY OCM's regulated testing framework before it reaches the counter. The whole-flower input is the brand's lane; the New York testing batch is what lets it cross our register.

Why it lives at Terp Bros

PUFF earns shelf space at both stores because the whole-flower commitment is the single biggest structural difference customers actually feel on the first pull. A Queens shopper who's been disappointed by trim-based pre-rolls, and most of them have, gets a joint where the strain profile reads through the burn instead of disappearing into paper taste. The format also matches how Queens uses pre-rolls: train to the show, walk to the park, after-work session that doesn't need a full grind-and-roll setup at home. Stocking PUFF at both stores means we can hand the customer a whole-flower joint regardless of whether they're routing through Ditmars or Cross Bay Blvd.

Grab a PUFF Pre-Roll at Astoria when you want a joint built from whole flower instead of trim, the strain profile reads through the burn the way it's supposed to, and the paper stays out of the way. It's the pre-roll budtenders pull for the customer who wants the convenience of a ready-to-burn format without giving up the flower quality they'd otherwise expect in a jar.

Pre-Rolls